SPG is a leading real estate group in Romandy
Known for its integral approach, strong local roots and entrepreneurial spirit, underpinning the company’s standing with its clients and partners. Founded in 1960, SPG is one of the established real estate groups in Romandy, known for its integral approach, strong local roots and entrepreneurial spirit, underpinning the company’s standing with its clients and partners. Still owned by the founding family, SPG has agencies strategically located at Geneva, Nyon and Lausanne, thus covering the entire Lake Geneva region. Its organisation centres on four main areas of expertise: sales, real estate developments, management and management of works.
Our mission
SPG has been a major actor in the Romandy real estate market for three generations.
Strengthened by its local roots and the expertise of its 230 employees, SPG draws on its subsidiaries and partner companies to support clients with their real estate projects, of whatever nature they may be.
SPG values the quality of human relationships as a value creator over the long term.
Social, cultural and environmental engagement have been synonymous with SPG since its founding and is a strong sign of the company’s identity, which is independent of trends.
Our values
Our vision, “Turn every challenge into an opportunity, day after day”, is based on our founding principles of optimism and determination, and embodies our collective ambition.
Engagement
Our teams show initiative, agility, enthusiasm and daring to apply an enlightened vision and guide our clients in their real estate projects. We apply the same engagement to every area of our work, whether development, sales, management or directing works.
Emotion
Real estate is based on a subtle balance between reasoning and emotion. We excel through our emphasis on the aesthetics and harmony of each project, highlighting the unique assets of each project, whether it involves construction, transformation or adding value.
Rigor
Resilience, rigour, competence and a sense of responsibility are essential attributes for bringing any project to a successful completion, particularly in such a demanding field as real estate.
Our partner network
SPG draws on its subsidiaries and partner companies to support its clients with their real estate projects, of whatever nature they may be.
We work with a network of trusted partners, specialists in their areas, in both the Swiss and international market.
Pro Renova
Prorenova, expert in works management, guides owners and tenants through each stage of their renovation, energy renovation and elevation projects. From evaluating renovation potential to technical and financial studies, including pre-project preparation, administrative procedures, completion of works and commissioning, our team places its expertise at your service.
SPG One
Specialist in luxury real estate, SPG One is the exclusive partner of Christie’s International Real Estate network for Romandy and Gstaad. Whether for buying, selling or valuing a high-end property, SPG One offers its clients recognised expertise and customised support.
SPG partner
In the institutional real estate and commercial sector, SPG works closely with spg partner, a related entity in Geneva, Lausanne, Zurich and Basel. As the exclusive Alliance Partner of Cushman & Wakefield in Switzerland, spg partner draws on a first-class international network to support its clients.
Optima Asset Management
Optima Asset Management specialises in real estate portfolio management. The team uses its sophisticated expertise to help clients with the optimisation and delegated management of their portfolio, in cooperation with agencies, by offering customised and functioning solutions.
Our history
1960 Fondation
Founded in Geneva by Jean Paul Barbier-Mueller in 1960, SPG started specialising in the management of the institutional rental property portfolio and the construction of properties with a social mandate.
1970
SPG experiences a progressive development of its activities by adopting modern management methods, its solid local presence, strategic diversification and the targeted acquisition of agencies. It develops sophisticated communication tools to optimise sales and rentals for the benefit of clients.
1976
A shop window for SPG, the magazine L’INFORMATION IMMOBILIÈRE is launched. It is published three times a year and addresses contemporary topics including the economy, politics, architecture, arts, travel and culture. It ranks as one of the leading publications in French-speaking Switzerland with a circulation of 115,000.
1988
SPG consolidates its position in the Romandy market through the acquisition of Nyon agency Rytz & Cie, a leader on the Vaud coast. This rapprochement makes SPG a regional presence, establishing its reputation as a key player in real estate development, management and brokerage in the Lake Geneva region.
1997
1997 marks the first publication of the magazine IMMORAMA, which comes out biannually, with a free circulation of almost 300,000 throughout French-speaking Switzerland. It addresses subjects related to architecture, the environment, heritage and urbanism.
2000
Strategic partnerships are set up with Cushman & Wakefield and Christie’s International Real Estate, world leaders in commercial real estate and the luxury residential sector, respectively.
Jean Paul Barbier-Mueller steps down and retains the title of “Président d’honneur”. His son Thierry Barbier-Mueller takes over the leadership of the group as Chief Executive Officer.
2010
The “Concours d’idées SPG/HEPIA” is created on the initiative of Thierry Barbier-Mueller to allow tomorrow’s architects and landscape designers to propose the development of an, often undervalued, area in Geneva to change how it operates or is perceived.
2012
The opening of a subsidiary in Lausanne strengthens the reach of SPG as it establishes a presence throughout the Lake Geneva region (Geneva, Nyon and Lausanne).
2013
A department dedicated to questions arising in the context of sustainable development was established in 2013. It mainly supports SPG’s owner clients in monitoring and optimising the energy performance of their properties.
2014
Prompted by Thierry Barbier-Mueller, SPG launches the “Prix littéraire SPG du premier roman romand”, as an award for the first work of fiction written in French by an author from Romandy and published by a Swiss publishing house.
2017
SPG reinforces its administration of condominiums through its acquisition of the CGI Immobilier portfolio.
2020
In keeping with its vision of a global and specialised real estate advisor, SPG creates two dedicated subsidiaries as part of its development strategy. SPG One SA, affiliated to Christie’s International Real Estate for Romandy and Gstaad, is dedicated solely to luxury real estate. Prorenova SA specialises in works management and is active in the areas of renovation, energy renovation and elevation of buildings.
2022
With a circulation of 15,000 in Romandy, the review LVX is launched in 2022. This magazine explores varied themes including art, architecture, watchmaking, gastronomy as well as lifestyles and technology.
2023
Marie and Valentine Barbier-Mueller, Thierry Barbier-Mueller’s older daughters and members of the management committee since 2018 and 2019, respectively, join the Group management “Co-Direction Générale” in early 2023. With five years’ experience spent working alongside their father, they take over the reins to manage the group with a modern and dynamic vision.
2024
SPG consolidates its identity, operating under a new brand. This repositioning enables SPG to remodel its governance, henceforth structured by poles of competence over the entire Lake Geneva region at Geneva, Nyon and Lausanne.
The Nyon agency at SPG moves to modern and bright offices at rue de la Morâche 9, right in the town centre.
The “Prix littéraire SPG” evolves to new horizons with the launch of the “Prix SPG de la création littéraire” in partnership with the Department of Public Education, Training and Youth (DIP) in Geneva. Every year, it rewards three young authors from Geneva for a work of fiction written for their school-leaving certificate, with an individual grant of CHF 700.
SPG in figures
3
Generations
230
Employees
3
Agencies
8
Apprentices trained each year
470
millions in rent under management
30
Projects in the process of development and construction
200
Transactions every year
26
Building projects in process