SPG is a leading real estate group in French-speaking Switzerland
Founded in 1960, SPG is one of the most well established real estate groups in French-speaking Switzerland. The company is known for its holistic approach, strong local roots and entrepreneurial spirit, all of which underpin its standing with clients and partners. Still owned by the founding family, SPG has offices strategically located offices spanning the Lake Geneva region, covering the entire Lake Geneva region. The organisation focuses on four main areas of expertise: sales, real estate development, real estate management and construction management.
Our mission
SPG has been a major player in the real estate market in French-speaking Switzerland for three generations.
The company draws on its local roots and the expertise of its 230 employees, as well as its subsidiaries and partner companies, to support clients in real estate ventures of every kind.
In the course of day-to-day operations, the company leverages high-quality human relationships to create long-term value.
Trends may come and go, but SPG’s social, cultural and environmental commitment has been an essential part of the company’s identity from the very beginning.
Our values
Our vision, which is to ‘Turn every challenge into an opportunity, day after day’, is based on our founding principles of optimism and determination and embodies our collective ambition.
Commitment
Every day, our team demonstrates the initiative, agility, enthusiasm and daring to offer our clients an enlightened vision and guide them in their real estate ventures. We apply the same level of commitment to every aspect of our work, whether development, sales, real estate management or construction management.
Emotion
Real estate relies on a subtle equilibrium between reason and emotion. What sets us apart is the attention we give to the aesthetics and harmony of each project, highlighting its unique assets, whether it involves construction, transformation or development.
Rigor
Resilience, rigour, skill and a sense of responsibility are essential attributes for successfully completing any project, especially in such a demanding field as real estate.
Our partner network
With the support of its subsidiaries and partner companies, SPG guides its clients in their real estate ventures, whatever they may be.
We work with a network of trusted partners who are specialists in their fields, in both the Swiss and the international market.
ProRenova
Prorenova, an expert in construction management, guides owners and tenants through each phase of their general renovation, energy renovation and vertical expansion projects. From evaluating renovation potential, conducting technical and financial studies, carrying out pre-project preparations and navigating administrative procedures to completing the work and commissioning, our team puts all its expertise experts at your service.
SPG One
Specialising in luxury real estate, SPG One is the exclusive partner of Christie’s International Real Estate network in French-speaking Switzerland and Gstaad. SPG One offers clients recognised expertise and customised support, whether they are interested in buying, selling or assessing a high-end property.
SPG partner
In the institutional and commercial real estate sector, SPG works closely with spg partner, an affiliated entity in Geneva, Lausanne, Zurich and Basel. As the exclusive Alliance Partner of Cushman & Wakefield in Switzerland, spg partner relies on a first-class international network to support its clients.
Optima Asset Management
Optima Asset Management specialises in real estate portfolio management. Leveraging its in-depth knowledge, the team works with public companies to support clients by offering effective solutions to the optimisation and delegated management of their holdings.
Our history
1960 Fondation
Founded by Jean Paul Barbier-Mueller in Geneva in 1960, SPG begins life as a specialist in managing institutional rental property portfolios and constructing properties for social purposes.
1970
SPG progressively expands its business activities by leveraging modern management methods, a solid local presence, strategic diversification and targeted acquisition of agencies. The company develops sophisticated communication tools to optimise sales and rentals for the benefit of its clients.
1976
SPG launches the magazine L’INFORMATION IMMOBILIÈRE as a company showcase. Published three times a year, it addresses contemporary topics, including the economy, politics, architecture, the arts, travel and culture. It ranks amongst the leading publications in French-speaking Switzerland with circulation of 115,000 copies.
1988
SPG consolidates its position in the real estate market in French-speaking Switzerland through the acquisition of Nyon agency Rytz & Cie, a leader in the Vaud Riviera area. This merger reinforces SPG’s regional presence, establishing its reputation as a key player in real estate development, management and brokerage in the Lake Geneva region.
1997
The first publication of the biannual magazine IMMORAMA is released. With nearly 300,000 free copies distributed throughout French-speaking Switzerland, it addresses topics related to architecture, the environment, heritage and urban planning.
2000
Strategic partnerships are established with Cushman & Wakefield and Christie’s International Real Estate, world leaders in commercial real estate and the luxury residential sector, respectively.
Jean Paul Barbier-Mueller steps down, retaining the title of Honorary Chairman. His son Thierry Barbier-Mueller takes over leadership of the group as CEO.
2010
An idea competition, the ‘Concours d’idées SPG/HEPIA’, is created at the initiative of Thierry Barbier-Mueller in partnership with HEPIA, the Geneva School of Engineering, Architecture and Landscape. The objective is to allow the architects and landscape designers of tomorrow to propose the development of an area in Geneva, often an undervalued one, in order to change the way it functions or the way it is perceived.
2012
The opening of offices in Lausanne broadens the reach of SPG, enabling the company to serve the entire Lake Geneva region (Geneva, Nyon and Lausanne).
2013
A new department is created, specialising in matters related to sustainable development, primarily providing support and guidance to SPG’s owner clients in monitoring and optimising the energy efficiency of their properties.
2014
Prompted by Thierry Barbier-Mueller, SPG launches the ‘SPG Literary Prize for a First French-Language Novel’ to recognise an initial work of fiction written in French by an author from French-speaking Switzerland and published by a Swiss publishing house.
2017
SPG expands its commonhold/condominium management activities through the acquisition of the CGI Immobilier portfolio.
2020
In keeping with its vision of providing comprehensive, specialised real estate consultancy services, SPG creates two dedicated subsidiaries as part of its development strategy. The first, SPG One, which is affiliated with Christie’s International Real Estate for French-speaking Switzerland and Gstaad, is dedicated exclusively to luxury real estate. The second, Prorenova, specialises in construction management and is active in the areas of building renovation, energy-efficient renovation and vertical expansion projects.
2022
The review LVX is launched. With a circulation of 15,000 copies in French-speaking Switzerland, the magazine explores varied themes including art, architecture, watchmaking, gastronomy, lifestyle and technology.
2023
Thierry Barbier-Mueller’s daughters Marie and Valentine Barbier-Mueller, members of the Steering Committee since 2018 and 2019, respectively, become Co-CEOs. With five years’ experience working alongside their father, they take the reins to manage the group with a modern, dynamic vision.
2024
SPG consolidates its identity, operating under a new brand. This repositioning enables SPG to remodel its governance, which is now structured by centres of expertise over the entire Lake Geneva region, offices spanning the Lake Geneva region.
SPG’s Nyon office moves to bright, modern facilities at Rue de la Morâche 9, right in the city centre.
The ‘SPG Literary Prize’ expands its horizons with the launch of the ‘SPG Prize for Literary Creation’ in partnership with the Department of Public Education, Training and Youth (DIP) in Geneva. Each year, it rewards three young authors from Geneva for a work of fiction written as part of their high school exit exam, with an individual grant of CHF 700.
SPG in figures
3
Generations
230
Employees
3
Offices
8
Apprentices trained each year
470
Million CHF in rentals under management
30
Projects in the process of development and construction
200
Transactions per year
26
Building projects in progress